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You start the game by creating your alter ego. The World of EverQuest: Like Magic Sony Online Entertainment’s EverQuest depicts scenes from the player’s point of view. If you’re burying an axe in an ogre’s back-well, you get the idea. If you’re swilling mead in a musty tavern, you see something like the Cantina scene from Star Wars. You see the world unfold in front of you: if you’re climbing lush green hills, you see turf, trees, and rugged mountain ranges in the distance. You use keyboard commands to roam around vibrant virtual worlds that have a medieval look. The goal of Everquest is to build the wealth and power of a mythological alter ego. That’s quite a payback for a game that cost less than $3 million to bring to market.
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Six years after EverQuest’s release, nearly 600 000 PC gamers are now shelling out $13 to $15 per month in subscription fees, in addition to the onetime fee of around $50 for the CD-ROMs they need to start playing. By 2009, DFC says, the hard-core gaming segment will not have grown as quickly as the other gamer categories, slipping to 27 percent, but will still account for 38 percent of online gaming’s projected $10 billion in annual revenue.įor Sony, the business of immersing people in imaginary medieval worlds has been a bonanza. But it is a lucrative 35 percent, accounting for half of the industry’s revenues. The people most devoted to EverQuest and its kind-who spend nearly as much time gaming as they do sleeping-are a minority of online gamers, making up about 35 percent of the total in 2003, according to game industry market research firm DFC Intelligence, in San Diego. At the opposite extreme of this spectrum are casual games such as poker and bingo.
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Games are also among the biggest drivers of new and creative software.ĮverQuest and its sequel, EverQuest II, are at the hard-core end of a $5 billion online gaming spectrum that includes games like Blizzard Corp.’s World of Warcraft and Warner Bros. And as you might expect in a market so vibrant, there’s serious technology ferment.Ĭomputer games, not scientific visualization, have been driving the design of graphics chips, some of which have more logic circuitry than state-of-the-art microprocessors. Included in the figure are online games, such as EverQuest, played on personal computers, along with other games played on PCs console games, such as those played on Microsoft’s Xbox and the various software, graphics accelerator boards, and joysticks that give the games their zing.
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That $11 billion bought 248 million computer and video games, according to the Entertainment Software Association in Washington, D.C.-two games for every household.
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In the United States alone, people are spending almost $11 billion per year on video and computer games-more than they spend on movie tickets.
According to the market research firm IDC, in Framingham, Mass., annual worldwide sales of video-game hardware and software will swell to almost US $30 billion by 2008. Published by Sony Online Entertainment in San Diego, the EverQuest franchise is more than a game: it’s the game competitors aim to beat in an industry that’s becoming a dominant force in the entertainment business. As its often-fanatical devotees test their mettle in a rich fantasy world of fierce creatures, powerful servers and routers strive to keep up with them in humming computer rooms from California to South Korea. After all, Norrath exists solely in the coded world of EverQuest, a best-selling computer game played over the Internet. Inside lurk ominous frost spirits and who knows what other monsters in the shadows.
Up in the snow-covered hills, a guild of wizards and a group of blue-skinned dark elves close in on caves of ice. Photo/Illustration: (Left) Gregg Segal (Right) Bryan Christie En Garde: Adam Joffe, CTO of Sony Online Entertainment, battles to keep the company’s online games up and running.
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